A Decade of Innovation: Celebrating 10 Years of Iconex
With deep roots in paper and labeling technologies, built through our heritage as part of NCR, Iconex set out to modernize the industry, combining reliability with forward-thinking innovation. That ambition created an entire platform and became the foundation for a growing label portfolio of purpose-built linerless and lined label solutions designed to meet the evolving needs of our customers.
One of our most impactful breakthroughs was the introduction of Iconex Sticky Media™ linerless labels. As the market innovator for this patented linerless technology, Iconex redefined how to solve everyday labeling problems that improve efficiency, reduce liner waste, and simplify operations with a smarter, more sustainable solution for businesses worldwide.
It wasn’t just an innovation; it was a paradigm shift in how the industry defined labels.
Since then, the Iconex Sticky Media™ brand has expanded the core portfolio into a broader range of specialized linerless product lines engineered for specific applications and performance demands that include Ultralite, Full Tack, Extreme, G2, and Zero.
Advancing Traditional Label Innovation
Iconex has continued to lead advancements in lined label technology, bringing patented and highly specialized solutions to the market that enhance functionality and compliance for the hospitality, food freshness and safety, retail, grocery, pharmacy, shipping, and eCommerce industries.
These innovations demonstrate how Iconex continues to push beyond traditional labeling, developing smarter, more adaptable solutions that meet the real-world demands of modern business.
Congratulations to the Iconex team on reaching an incredible 10-year milestone! Over the past decade, our shared commitment and collaborative spirit have fueled the growth of our people, our products, and the entire Iconex business. The foundation of our success lies in the dedication and hard work of our teammates, and we are deeply grateful for their efforts each day. As we celebrate this anniversary, we look forward to many more years filled with continued growth, innovation, and partnership with our customers across the globe.
– Rob Epler, President of Iconex
Accelerating Growth Through Strategic Expansion
Over the past decade, Iconex has grown not only organically but through strategic acquisitions, strengthening our capabilities and expanding our reach:
- 2017 – RiteMade Paper Converters, Inc. and PM Company, thermal receipts and business machine products.
- 2019 – Cenveo, long-run label and receipts paper business.
- 2022 – Liberty Greenleaf, point-of-sale (POS) paper receipt business.
- 2023 – MAX International Converters, Inc., (MAX International Converters, Sari & MAX International Asia-Pacific Pty Ltd.), MAXStick Products, Ltd. and assets of McAuliffe Paper Inc.
- 2024 – Iconex label solutions business was acquired by M2S Group, a leader in the material science and solutions industry positioning Iconex for continued investment, innovation, and global growth.
With a team of over 500 members, Iconex operates globally across 7 strategic manufacturing locations. We provide our customers with reliable support and high-quality solutions at scale, remaining close to the markets and communities we serve. Innovation drives all our efforts, enabling us to quickly meet changing customer needs with accuracy and sustainability.
Recent investments in new assets keep us at the industry forefront, improving production efficiency and enhancing manufacturing capabilities to support the next generation of variable print labeling solutions.
Each milestone represents progress, broadening our expertise, strengthening customer partnerships, and cementing our position as an industry leader.
Powered by People
While our technologies, acquisitions, and global expansion tell an important story, the true strength of Iconex lies in our people.
Over the past 10 years, every milestone has been made possible by the dedication, expertise, and passion of our team members. Across every facility, function, and role, our people are the driving force behind our success.
As we celebrate this 10-year milestone, we recognize growth isn’t just measured in years or achievements; it’s built through collaboration, commitment, and a shared vision.
Our Play to Win strategy shows up every day, empowering our team members to serve our customers, drive innovation, and positively enhance the way people experience everyday life together.
And this is just the beginning.
A message from our M2S CEO, Paul Charapata:
Celebrating our 10-year milestone is a proud moment for everyone at Iconex—made possible first and foremost by the dedication, passion, and talent of our team members. It is your commitment to excellence, willingness to innovate, and focus on serving our customers that have defined who we are and fueled our success. The Iconex team has built strong customer and supplier partnerships, developed advanced capabilities, launched market leading product solutions, and sustained our position as an industry leader. As we honor this milestone, we are inspired by the incredible opportunities ahead of us. With the strength of our team and our growth with M2S Group, I believe we have only started to achieve what we are fully capable of. Thank you to our team members and partners who have been a part of our journey – together we will make the next 10 even more spectacular!