M2S Group Strengthens Iconex Market Position and Footprint Through Acquisition of Heartland Label Printers
Morristown, Tenn., Aug. 06, 2026 — Iconex, an M2S Group Company, and leading provider of innovative variable information labels, announced today the acquisition of Heartland Label Printers. This acquisition strengthens the industry-leading position of Iconex, expands manufacturing capabilities and capacity, and creates new growth opportunities for customers and team members.
Heartland Label Printers, headquartered in Little Chute, WI, is a proud North American producer of direct thermal, thermal transfer, linerless, and specialty variable-information labels. The business has a strong culture and legacy supported by approximately 170 team members across two locations.
“We are excited to welcome the Heartland Label Printers team to M2S Group and Iconex. This acquisition aligns with our material science focus, expands our variable information label capabilities, and brings together two organizations with a shared commitment to valued customer partnerships,” said Paul Charapata, M2S Group CEO.
Jamie Hillend, Vice President and General Manager, reflected, “I have developed a great deal of respect for the M2S team and their vision. I believe they value what has made Heartland successful—our people, our culture, and our commitment to our customers. I genuinely believe this partnership creates exciting opportunities for Heartland’s future.”
This acquisition marks a pivotal step toward the Iconex aspiration of being the world’s leading variable information label solutions provider.
“Heartland has built an outstanding reputation in the market, and we believe the combination of our teams, resources, and expertise will create even greater value for our customers, suppliers, and team members,” added Lenny Marano, M2S Group CCO.
“I look forward to partnering with the Heartland Label Printers team to unlock our full potential as leaders in the label industry,” shared Rob Epler, President of Iconex.
